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October 2010 Archives


Debriefed with Ashley Gieseking, the Photographer

We sat down with the lovely Ashley Gieseking, staff photographer for,, Beverly’s Hill and Boxers to discuss Mark Wahlberg, acne ridden teenagers and why St. Louis is the most underrated city (totally!).

So where were you born and raised?

 Right here in St. Louis, Missouri. Haven’t strayed far from the nest. I think St. Louis is one of the most underrated cities for creatives. I like being a little under the radar, so it suits me.

When did you know for sure that photography was your calling?

Still waiting. I’m one of the most indecisive people on earth, so I’ll probably be contemplating it for the rest of my life. For now, it feels pretty good.

What inspires you?

Interesting textures. Bold colors. Real people. All the things that show character.

So Ashley, tell us what it’s like to photograph men and women in their underwear?  It seems to us like the best job in the world. We’re a little jealous because we’re in front of a computer all day – like tweeting and you get to photograph these GORGEOUS men and women in stunning intimates.

To be honest, I hardly notice that they’re in underwear. I mean, when you’re focusing on all the details of the garments, the lighting, the expressions, there’s not much time for gawking. But yes, it’s much more pleasant than photographing acne ridden teenagers.

How do you make your models feel at ease?

Embarrass them a little. It really breaks the ice. We like to take breaks when the model is sporting some of the most revealing garments. Just make them stand around in a thong for a bit, that’s sure to relax them.

We hear that good underwear models can make great money, what do you look for in your models?

Someone who looks comfortable in their own skin. It definitely comes across if a model is insecure. Then there’s the obvious stuff like insanely beautiful skin, an outstanding figure, perfect measurements… nothing unreasonable.

Tell us the one person, place and thing wish to photograph in the near future?

Our gorgeous model next week, here at the studio, in some fabulous new Wacoal bras. How’s that for a plug? I like to take it one day at a time. Enjoy things as they come.

Who is your favorite underwear model?

Hmm… it’s definitely tempting to say Mark Wahlberg, but I think I’d have to go with Heidi Klum, just because I’m addicted to Project Runway. She’s had a pretty amazing career.

To see Ashley’s work, just shop and You can also visit her site:


The Date Night Underwear Challenge

Let’s start with a question:  Do you have date night underwear?

Married or single, male or female, gay or straight, most people have a few pair of special underwear that they save for date nights and special occasions. Sometimes those are the fancy pants. Or maybe they’re just the newest ones. Whatever they look like, our date night underwear are the ones that make us feel extra sexy and confident.

To celebrate the launch of our sister site,, we’re outfitting a few fabulous dating bloggers with new date night underwear.  Why?

  • Because what’s underneath is just as important as the perfect date night outfit
  • Because when you feel confident in your underwear, you’ll project that confidence ten times over
  • Because picking out date night underwear is just damn exciting…and seriously hot
  • Because comfort and sexy can co-exist in your intimates
  • Because the *right* underwear will give you swagger

Starting last week, we’re working with 6 fabulous dating bloggers, 3 men/women. Join us as we follow in their #DateNightChallenge:


Introducing Our Sister Site –

Our family has grown!  We now have a fabulous sister site, 123underwear. 123underwear provides the same exceptional customer service and value you’ve come to expect from MensUnderwearStore for BOTH Women’s and Men’s underwear, athletic wear and loungewear.

At MUS and 123underwear, we want our clientele to feel incredible, comfortable and confident. Visit the 123underwear Facebook fan page.


Suggestions for Our Friends in the Wardrobe Department

Not that there’s anything wrong with a man in plain white boxer shorts. But, come on guys, you can do better. These look about as sexy as that baby’s diaper.

Might we suggest these classic Hugo Boss Boxer Shorts (available in a thrifty 3-pack). Or, better yet, how about giving us some nice eye candy. Josh Duhamel seems like a fun guy. We bet he’d like this Clever Disco Balls Microfiber thong.

Clever Disco Balls Microfiber Thong


It’s So Hard to Pick Just One

Pick your favorite…

Calvin Klein Steel Microfiber Hip Brief


Calvin Klein Steel Microfiber Hip Brief


Calvin Klein Steel Microfiber Hip Brief

Available in Blue, Parrot Green, Montego and  5 other colors, it’s hard to pick just one favorite. Lucky for you, there’s no need to choose.  Shop now, and get 25% OFF all Calvin Klein.  Treat yourself to one in every color.