Our sister site, 123underwear.com, sat down with some of the brilliant minds from Diesel, one of our best-selling brands to learn more about their new fall winter 2010 collection line that is all about seduction and whimsy.
The Diesel fall winter 2010 collection defies logic – managing to be sultry and stimulating, yet simultaneously cheery, youthful and light-hearted. The female collection focuses on lingerie with playful motifs with embellished lace, micofiber, tulle and modal pieces. Patterns evoke a rebellious spirit, and the collection’s, errr, climax, if you will, is a range of “couples” briefs, with scripted messages on the derriere saying, “Today I am your nurse,” or “Today I am your school teacher” – continuing with Flight assistant, Police woman and French maid…each has a corresponding male brief to complete the imagination and enough sayings to stir a week full of fantasy!
The men’s range is available in boxer brief, boxer trunk, and brief styles, which are reminiscent of the punk-rebel themes in Diesel’s main apparel collection. The “couples” grouping manifests itself in the men’s line with sayings like “Tonight I am your prisoner,” offering a reply for each female style.
Q: The Darius and Rico underwear are some of our best-selling on MensUnderStore.com and we’re certain that the Angelic collection will win women over on 123underwear.com. Who are the brilliant minds behind these cleverly naughty and indulgent undergarments?
A: All of our design is done directly through a skilled Italian design team that is based in our headquarters in Molvena, Italy.
Q: How are sales?
A: The product just hit websites and stores about eight weeks ago and has had amazing results. Both collections were our best selling men’s and women’s fashion groups for Spring 2010. Based on what we have seen in the last eight weeks, we are confident that this will be the case for these groups for Fall 2010 as well.
Q: Any plans to add more “fantasies” to the collection?
A: Spring 2011 has a whole new “fantasy/couples” group. Some “teasers” in this group are a black and red color group: “I’ll drive you crazy” for the men’s line and “I’ll fuel your imagination” for the women’s. This goes back to our race car theme for Spring 2011. The styles are the same.
Q: Women don’t mind a little language on their knickers – it’s how we learned the days of the week. But who would have thought that men would fall for the dirty talk flashed across their bums? Obviously, you guys believed it would work. For men – patterns are a big deal, but copy seems really out there. Was it a risk?
A: Diesel, as a brand, as always been a pioneer when it comes to risk taking. When Renzo Rosso founded and created the brand his main focus was on innovation and individuality. When the Intimates line was launched in Spring 2007 it encompassed all the ideals and creativity that was already a part of the brand DNA. There is always a risk of competitors trying to “copy” of ideas, but Diesel is, and always has been, one step ahead of the competition. By the time they have their “copied” product out in the market, Diesel will already have a new, successful concept for them to chase.
Q: Where do the names Darius and Rico come from?
A: To be honest, we really don’t know where or how the designers come up with the names for the underwear.