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March 2011 Archives


Model Torture?

Being a model can be tough work. Our photographer, Ashley Gieseking, snapped these behind the scenes shots of MUS model Steven Patenaude getting tortured with a spray gun.


Get the MVP Look

Mario Van Peebles made a guest appearance on the TV show ’The Game,’ during which he went jogging in his underwear. Our hat’s off to you Mario. Looks as though you’re putting in long hours at the gym.

Get the MVP look with these great boxer briefs.

Emporio Armani Modal Boxer Brief

Calvin Klein CK One Cotton Boxer Brief

Hugo Boss Basics Boxer Brief


Hugo Boss

Late last year we sat down with a spokesperson from Hugo Boss to discuss their 2011 line of underwear, sleepwear, loungewear and swim.  This week we introduced a stunning collection of  swimwear in conjunction with a customer appreciation giveaway on our Facebook page. Find out why Boxers and customers adore the brand’s fresh take on classic tailoring.

Hugo Boss is known for its fabrics – its unconventional materials mixes – talk to us a little bit about the fabrics you choose for underwear, sleepwear and loungewear.

All of our fabrics are chosen for the comfort and wearability. Mercerized and fine gauge supima cottons and lightweight, soft microfiber qualities add sophistication to a truly comfortable product.

What’s coming down the pike for Hugo Boss underwear?

Innovative colors and bold pattern mixing are a hallmark of the collection and will continue on in 2011. There will also be interesting waistband treatments and logo detailing. Many of the styles feature a modern, athletic fit.

Describe the typical Hugo Boss male customer.

The typical HUGO BOSS customer is understated yet elegant. He places an emphasis on high quality and value for his dollar. His clothing and accessories allow him to express his individuality.

Love Hugo Boss as much as we do? Here are a few of our faves from Spring/Summer 2011.

Hugo Boss Innovation 2 Oyster Swimsuit in Military Green

Hugo Boss Mini Brief in Black

Hugo Boss Innovation 9 Tank in Skye Blue


Rethinking “Everyday Wear”

What do you think of when you hear the phrase, Everyday Wear?

  • Safe
  • Mundane
  • Dull

Well, clear your mind and get ready to be amazed. Our everyday wear from Clever features bold prints, strong colors, luxurious fabrics and stylish looks that will make you look and feel like a superstar.

Some of our faves:

Clever Revolution Thong in Green

Clever Mosaic Tattoo Brief in Yellow

Clever Elements Boxer in Grape


Spring Ahead with Diesel

We have some great new looks from the Diesel Spring/Summer collection. Bright and bold with tantalizing Spring colors and strong geometric shapes, these trunks will wake up your wardrobe.

Our newest MUS model, Igor Augosto, shows off 2 of his favorites styles.

Diesel Yosh Low Rise Trunk in Pink / Purple Stripes

Diesel Yosh Low Rise Trunk in Green/Purple Stripes

Diesel Andre Brief in Turquoise

Diesel Andre Brief in Grey/Red