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July 2011 Archives


Say It Ain’t So – The Sniff Test?

We know that our customers would never be guilty of behavior like this. According to a recent study conducted by Clorox Company, 1 in every 8 men surveyed admitted to wearing their underpants two or three times before tossing them in the washing machine.

Two or three times!

Men in the survey also admitted to using the sniff test to see if they could get another wear out of their clothes.

Women, on the other hand, said they bought more underwear when they ran out of clean pairs. Which seems like a really smart strategy to us!

Speaking of which, if you happen to be running low on clean underwear, we have some suggestions for you:


Pistol Pete Venice Brief

Hugo Boss Basics Mini Brief 3-Pack

2xist Resort Sport Brief

C-IN2 Core Low No Show Profile Brief


Bond, James Bond

Bond, James Bond. Some would call him the sexiest man alive. Daniel Craig, emerging wet from the sea in his Grigio Perla swimsuit in Casino Royale surely stopped a few million hearts.

Photo © 2006 Sony Pictures

Grigio Perla has, once again, started making this stunning suit. The Parigamba (modeled by Steven Patenaude) is available in light blue (shown) or silver.

Some other favorites from the luxury Italian designer:

Grigio Perla Uomo Alto Bikini

Grigio Perla Nero Board Short

Grigio Perla Light Touch Boxer Normale

Grigio Perla Class Slip Uomo Medio


Do you Dare? Super Low Rise

Some looks require a little extra courage.

Like these new Super Low Rise underwear and swimwear from Timoteo. They rest a little lower on the hips. Showing off even more of your sculpted physique. Leaving a bit less to the imagination.

Do you dare?


Timoteo Super Low Swimsuit in Orange Floral

Timoteo Classic Super Low Rise Brief in Purple

Timoteo Hero Superlow in Red


In With the New! is so excited to announce the launch of our fresh new look. We nipped. We tucked. We got an extreme makeover. Well, not that extreme.

Speaking of new… take a look at some of these sexy arrivals. These undies will totally takeover your underwear drawer.

Male Power Army Burnout Bong Thong

Calvin Klein CK One Microfiber Low Rise Trunk Limited Edition

Pistol Pete Sunset Brief

Diesel Fresh N Bright Brief