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MAXIMIZE the Positive!

The 2(x)ist Maximize Contour is an ultra-soft, super-comfy brief that’s designed to make the most of your natural assets. No padding or sling required. The Maximize features 2(x)ist’s deepest pouch. It sits at a lower angle to enhance your natural shape and provide an increased profile.

2xist Maximize Contour Brief

Similar construction is used in the Maximize No Show Trunk

2xist Maximize No Show Trunk


Say It Ain’t So – The Sniff Test?

We know that our customers would never be guilty of behavior like this. According to a recent study conducted by Clorox Company, 1 in every 8 men surveyed admitted to wearing their underpants two or three times before tossing them in the washing machine.

Two or three times!

Men in the survey also admitted to using the sniff test to see if they could get another wear out of their clothes.

Women, on the other hand, said they bought more underwear when they ran out of clean pairs. Which seems like a really smart strategy to us!

Speaking of which, if you happen to be running low on clean underwear, we have some suggestions for you:


Pistol Pete Venice Brief

Hugo Boss Basics Mini Brief 3-Pack

2xist Resort Sport Brief

C-IN2 Core Low No Show Profile Brief


The Werewolf Workout

How hot is this? Great wardrobe choice – 2(x)ist All Star Tanks are ALWAYS a smart choice.

Check out these other great looks from 2(x)ist:

2(x)ist Resort Button Tank

2(x)ist Form Square Cut Tank

2(x)ist Essentials Athletic Tank 3-Pack




Father’s Day Sale

Father’s Day is around the corner. It’s the one day a year where MEN get to be center stage.  So we’re celebrating BIG with the biggest sale of the year. Take 25% off 8 top designers: Calvin Klein, Hugo Boss, 2(x)ist, Diesel, Puma, Clever, Obviously for Men and Male Power.

Shop for dad, for you, for FUN!!!


Vacation Underwear

Well, this is disturbing news! A new survey by the British travel agency, Sunshine, says the average man packs just three-pair of underwear for a week-long trip. In contrast, the average woman packs 10.

We here at would like to think that our customers have much higher standards than the average guy. And since you’re probably planning a vacation sometime soon, we suggest you pack some of these:

2xist Resort Contour Pouch

2xist Resort Sport Brief

2xist Resort No Show Trunk