Greg Olvera created Go Softwear with the goal to provide men with style and fit that is both classic and up to date. The Go Softwear underwear collection features men's underwear in unique color combinations and cuts. Go Softwear's signature collections are the Cotton Lycra, which features Go Softwear's extremely popular low rise brief, the Go Softwear Classic Cotton collection, and the Go Softwear 1x1 Stretch Ribbed Cotton collection. Go Softwear men's underwear collection is designed to be unique and full of bold color combinations.